In this episode of the Copy And Podcast, Sam unpacks four marketing lessons from her college degree that fall apart for small business owners: long launch windows, formal market research, separate marketing and sales teams, and feedback loops. She shows what works when you are running a lean, one-person operation in 2026.

In this episode of the Copy And Podcast, Sam breaks down why her flash sale workshop, backed by strong messaging and clear audience demand, only sold five spots against a goal of twenty. She digs into the launch timing strategy lessons this taught her about running promotions around traditionally busy times, and how to turn a slow promotion into usable data.

In this episode of the Copy And Podcast, Sam explains how a waitlist strategy can turn a launch into a success before the cart even opens. Using a client example, she covers the four types of waitlists, how to nurture them, and the exact timeline that turns a cold list into a room full of ready-to-buy leads.

In this episode of the Copy And Podcast, Sam breaks down how to run a flash sale without slashing your prices. She covers the goals a flash sale can serve, five formats that skip the discount, and three ways to pull a flash sale offer straight out of your existing service suite before fall launch season starts.

In this episode of the Copy And Podcast, Samantha breaks down exactly how she runs her affiliate program at Nomad Copy Agency, from inviting and onboarding affiliates to keeping them engaged between launches. She covers the four types of affiliate copy every business needs, honest platform recommendations, and creative ways to build affiliate relationships that go beyond a commission check.

In this episode of the Copy And Podcast, Sam breaks down story selling, a way to write sales and launch emails that persuades through story instead of argument.

In this episode of the Copy And Podcast, Samantha and Kaili Meyer break down how to work WITH machine learning and AI while staying true to your brand and brand voice.

In this episode of the Copy And Podcast, Making launch mistakes that are quietly tanking your sales? Sam breaks down what's going wrong in pre-launch, active launch, and post-launch, and what to do instead. If you're a course creator or coach getting ready to open cart, this episode will show you exactly where your launch strategy is leaking sales, and how to plug it before your next one.

In this episode of the Copy And Podcast, Sam explains a practical marketing vocabulary glossary covering funnels, opt-in pages, lead magnets, email terms, and the money language every online business owner needs to know.

In this episode of the Copy And Podcast, Sam breaks down marketing acronyms and small business acronyms. Samantha walks through the ad metrics, money math, and tech jargon every entrepreneur hears but rarely gets explained in plain terms.

In this episode of the Copy And Podcast, Sam explains the sales psychology behind email subject lines that get opened. Four tactics to boost open rates and avoid the mistakes that tank deliverability.

In this episode of the Copy And Podcast, Sam speaks on how to handle AI transparency in your business. This episode breaks down where to disclose AI use in your copy and how to write it so it converts.

In this episode of the Copy And Podcast, Sam and Sara Joelle chat (rant?) about why using AI in copywriting sounds like a time-saver… but really makes your copy stand out as much as a white car in a parking lot. Listen for the banter, stay for the copy tips.

In this episode of the Copy And Podcast, Sam explains how functional illiteracy affects 1 in 5 US adults. Here's what that means for your copywriting and how jargon could be costing you clients.

In this episode of the Copy And Podcast, Sam explains why your onboarding copy is something more people should focus on. Learn what content & emails to write before, during, and after your sales call, in your brand voice.

Low webinar show-up rates stem from the copy you’re not writing.  Learn the 5 emails that get registrants excited, on your calendar, and showing up live.

In this episode of the Copy And Podcast, Sam speaks on when you’re not sure what to put on your CTA buttons or where to put them? This episode breaks down calls to action for sales emails, pages, and websites.

In this episode of the Copy And Podcast, Sam tells a story of helping a friend improve her website (not just the copy!). She explains why your DIY website might be costing you bookings without you knowing it. Learn the Squarespace SEO fixes and copy changes that make a local business easy to find and easy to book.

In this episode of the Copy And Podcast, Sam explains how client retention is the sales strategy most copywriters overlook. Here's how to use copy to keep clients longer across memberships, products, and done-for-you services.