How to Use AI in Your Business Without Losing What Makes You, You
I've had a version of this conversation on repeat for the past year, but the conversation with Kaili Meyer, website copywriter and sales expert behind Reveal Studio Co, is the one that made me think, "Holy cow, I need to have this conversation in front of my whole audience!”.
AI is part of the online business conversation. Everywhere we turn, someone has a hot take on how we should or shouldn’t be using it.
And while everyone seems to be asking how to use AI, fewer are asking the question that matters more to our top lines: how can I use it to create in a way that aligns both with how humans think, and AI searches? How can I write for AI, rather than with it? And how the heck do I keep my soul in the process?
Perhaps the best news is that you being unique and imperfect (as in, writing things yourself, and consistently) is going to be the most effective way to write copy that gets found and converts. Period.
So you can listen at the links at the top of this page, or read on for some of our biggest takeaways.
What your copywriters wish you knew about AI right now
In our conversation, Kaili of Reveal Studio Co and I agreed on a few core things:
Connection is the most important growth lever right now
Kaili's been running her business on relationships from day one. She has clever, personal touchpoints like half birthday emails, handwritten cards that mention what's going on in a client's life, and more. This is the kind of stuff that doesn't scale, but works because it is a high-value touchpoint.
When we zoom out past Kaili’s business, the data backs her up. Even at Cannes this year, the trend was connection. Not just ‘who’s eating with who’, but who could get invited into someone's home. Connection is the currency.
I recently went to the Craft & Commerce conference held by Kit in Boise, Idaho. The same thing happened there as at Cannes - people were more excited about the meetups and masterminds than the event itself because rather than getting broadcast to (an essential part of a conference, I get it), they got to connect with people.
Which makes it wild that connection is the first thing business owners hand off to a robot. As in, it’s very silly to hand off email and content writing/creation to your AI tools, when people are clearly craving connection with you.
AI as a tool, not a stand-in for your brain
Kaili's take: the businesses pulling ahead right now are the ones using AI to fill knowledge or strategy gaps, then showing up with their own brain, their own point of view, and their own stories.And people can tell when you’re scripted. The written tells that used to live on the page are now getting spoken out loud on camera, and it's costing trust.
Your consistency matters more than your keywords
Tools like Claude, ChatGPT, and Gemini aren't just crawling your site for keywords the way Google used to. They're scanning everything public facing: your website, your Instagram, your LinkedIn, and building a picture of who you are and who you're a fit for.
Kaili put it well: the goal is being recognizably, unmistakably you across every platform.
Most sites are missing machine readability
Kaili's audit tool scores websites on sales psychology, voice, and how well a machine can read the page, and the number one issue she keeps finding is structure. Too often, business owners buy a template, swap in their images, and never delete the placeholder text underneath. So the machine reads "put your image here" because, technically, that's still what's in the code.This is also an issue with vibe-coded websites, so DIYers aren’t the only people at risk of having unreadable websites.
Honorable mention for machine readability and accessibility: Testimonial Screenshots.
A screenshot of a glowing testimonial looks great to a human, but AI, Google, and screen readers can't read it at all. Best they can do is understand the meta description under it.
Kaili's fix is simple: put your proof directly next to your claim, in text, not just a graphic. That's what lets an AI model connect "here's what Sam says she can do" with "here's a person confirming she did it."
The buyer's journey has already shifted
By the time someone lands on your site now, there's a good chance they already asked AI to do the preliminary research. They're not showing up to get educated, they're showing up to verify. That changes what your homepage needs to do.
Your visitors need less convincing to buy than they did before, but are there to confirm that you can do what you say you do.
The one thing to take from this episode
Kaili's parting advice was simple: put yourself back in your business. The businesses that win long term are the ones nobody else can copy and paste.
So go out there and be YOU in your marketing!
Key takeaways:
Connection and community are outperforming automation, so protect the parts of your business that only you can do
Use AI to fill knowledge or strategy gaps, not to replace your point of view
Keep your voice consistent across your website, Instagram, and every other public platform
Fix the boring stuff: delete leftover template text and put proof next to your claims in written text
People are further along in their buyer's journey before they ever land on your site, so your homepage's job is shifting from educating to confirming
Want more on how AI is changing the way people find and choose you? Listen to the full episode above!
Connect with Kaili here:
Helpful Resources:
Grab the Forgotten Launch Emails checklist here: https://nomadcopyagency.thrivecart.com/launch-emails-checklist (use code PODCAST to get it for $1!)
Connect with me:
Watch episodes with subtitles on my YouTube
See my services → sales pages, emails, websites, and more.
Get on my calendar → if you’d like me to write your sales copy for you!
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