Where To Disclose How You’re Using AI On Your Website, Emails, And Sales Pages
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AI transparency is having a moment. I’ve been seeing people add disclosure statements to their emails (images below) and sales pages, and wondered – is this really necessary? Does it take away from the potency of sales copy?
If you’re a ‘skip to the end’ reader, here’s my conclusion: It’s not currently required to disclose how you use AI in your business and its deliverables. So you don’t need to add one… yet.
However, I think it’s worth thinking about, because people value humanity and transparency more than ever. If transparency builds trust, and trust sells, then yeah. I think you should disclose your AI use, especially if you are using AI to deliver client work.
My Dirty AI Secret
Before I jump into the meat of this post, I’ll tell you straight up: I use AI in my business.
How I Use AI In My Copywriting Business:
My podcast editor has an ‘AI Underlord’ that helps cut out awkward pauses, create clips for me to use on YouTube, etc.
I use ChatGPT to help me find facts to use in my clients’ copy. I do double check its work because we knowwww AI loves to make stuff up. But it’s a helpful starting point.
And heck, even Google is AI-powered now. So there’s really no competitor research without using AI, is there??
Oh! And I even use a Claude skill to turn my podcast episodes into blog posts. I edit the heck out of them, but this post was even outlined with the help of AI.
I don’t use AI to create client deliverables, though. Every word of copy I write comes from me.
And no, that doesn’t give me a high horse to look down my nose from. I know plenty of service providers and service recipients who don’t mind AI usage in client deliverables.
So know this going into the rest of this post: I’m not judging you.
But I am talking to a lot of clients (both my clients’ and their clients) who want to know if what they’re paying for is human-generated.
So, in order to set expectations and build trust, I recommend disclosing if and how you use AI in your work.
Not sure how to talk about your AI usage?
It has 20+ examples of how to talk about your AI usage on your website, sales pages, and emails!
Why AI Transparency Matters to Your Buyers Right Now
Buyers are doing more due diligence than ever. Whether that's economy-driven caution or general wariness around online purchases, people are reading your sales pages more carefully. And yeah, they’re trying to figure out if it’s you they’re getting when they hire you.
Trust signals compound.
How you do one thing says something about how you do everything.
There are two sides to this:
If you’re outsourcing your sales page writing to AI, people may also think that you’re outsourcing your delivery to AI.
Conversely, if you’re not sharing how you’re using AI, people are able to assume whatever they want about your delivery.
So when it comes to AI use, your buyers want to know two things: are you using it, and does it affect what they receive? A clean disclosure answers both.
Disclosing keeps your ideal clients in and filters out the wrong ones. Some buyers genuinely don't care if AI is in the mix. Some are paying you specifically for your human brain. Either way, a disclosure lets them self-select, which means fewer refund requests and fewer awkward conversations about what they thought they were buying.
Plus, Disclosing Your AI Use Might Help Your SEO
There's no hard evidence yet that Google or AI search engines are ranking for AI disclosure policies specifically. But the conversation is growing, and there is a growing signal that AI transparency may become a ranking factor.
For example, if someone searches, “Does Company A Use AI?”, having the answer to this question clearly on your website errs on the side of caution.
At minimum, an AI disclosure section on your website gives you one more heading, which is one more opportunity for keyword-rich copy, and one more way for a search crawler to understand what your business is about.
Where to Put Your AI Disclosure
Hint: It’s probably not as many places as you’d think!
You don't need an AI policy banner across every page of your website. You need to put disclosures where your AI use (or non-use) directly affects what a client is getting.
Some of those places might include:
1. FAQ Sections
This is where people go when they already have questions, or when they want you to handle an objection before they have to voice it. An FAQ is a completely natural place to answer "Does a human do all your DFY client work?" or "Is your coaching bot-assisted?" without making a big deal of it. It's also an easy SEO win if each FAQ entry is another heading.
2. Your sales page
If AI touches the client experience at any point, put it on the sales page. That may include AI-powered onboarding, automated follow-up, coaching bots, or AI-generated templates bundled into your offer. If it doesn't touch the client experience at all, you probably don't need it there.
3. Your about page or services page
A short, on-brand statement about how you use (or don't use) AI belongs here if it reflects a core business value. This doesn't need to be a legal disclosure. It can be just a couple on-brand sentences.
Again, don’t overthink this. There are copy templates for you to use right here!
Want legal statements, too?
I get all of my contracts and privacy policies from the Contract Club, and the owner, Braden Drake, has started adding AI disclosures to the club as of June 2026.
Because I’m not an attorney, the AI Disclosure Templates are copy - meant to be added to your existing sales copy. Braden’s templates are legal statements, meant for the back end of your site including your Privacy Policies.
4. Your email footer or PS.
Some people are adding a quick line to their emails. I’ve seen it two ways: if they write their emails themselves and want credit for them, OR if they use AI and want folks to know that, too. Others add a note when AI assisted with drafting.
How to Write It So It Sounds Like You
This is the part that trips people up. AI disclosures tend to come out either too long or too legal. The goal is brief and honest, with a little splash of what makes you special.
Here's a sample if you don't use AI in client work:
Heading: Around here, you always get a human.
Body: We believe you hire us for our skills (and not the kind that Claude uses!). All of our work is 100% human-created. We're not anti-AI, just committed to practicing our craft.
And if you do use AI in your process:
Heading:A quick note about how we work.
Body: We occasionally use AI tools to help organize ideas and support research. All course content, frameworks, and recommendations are reviewed, edited, and approved by a human expert before they reach you. You're buying our expertise and judgment. AI just helps us spend more time teaching and less time formatting.
There’s more where this came from!
Grab the full library of AI Disclosures here
For $47, you’ll get a list of 20+ copy swipes to add AI Disclosures to your website, email, and sales pages.
It includes:
Industry-specific examples
Screenshots of what others are doing
And use cases for emails, sales pages, and more.
The Takeaway
Whether you use AI a lot, a little, or not at all, a disclosure is you saying, “I'm not trying to slip anything past you. I respect the fact that you're spending money with me, and I want you to know exactly what you're getting.”
It makes for some stellar copy, too!
If you want a swipe file with ready-to-use disclosure templates for your FAQ, sales page, website, and emails, I built one for ya:
Grab the AI Disclosures Swipe File here: https://nomadcopyagency.thrivecart.com/ai-policy-swipe-files/
And while you're at it, grab the Forgotten Launch Emails checklist for $1 with code PODCAST: https://nomadcopyagency.thrivecart.com/launch-emails-checklist
Connect with me:
Watch episodes with subtitles on my YouTube
See my services → sales pages, emails, websites, and more.
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