The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.
COPY AND PODCAST
What (Smart) Copywriters Think of AI Copy
In this episode of the Copy And Podcast, Sam and Sara Joelle chat (rant?) about why using AI in copywriting sounds like a time-saver… but really makes your copy stand out as much as a white car in a parking lot. Listen for the banter, stay for the copy tips.
How To Simplify Your Copy For More Accessibility & Sales
In this episode of the Copy And Podcast, Sam explains how functional illiteracy affects 1 in 5 US adults. Here's what that means for your copywriting and how jargon could be costing you clients.
The Onboarding Copy Most Service Providers Are Completely Ignoring
In this episode of the Copy And Podcast, Sam explains why your onboarding copy is something more people should focus on. Learn what content & emails to write before, during, and after your sales call, in your brand voice.
Improve Your Webinar Show-Up Rate With This Copy
Low webinar show-up rates stem from the copy you’re not writing. Learn the 5 emails that get registrants excited, on your calendar, and showing up live.
The Call to Action Mistakes Killing Your Email Click Rates
In this episode of the Copy And Podcast, Sam speaks on when you’re not sure what to put on your CTA buttons or where to put them? This episode breaks down calls to action for sales emails, pages, and websites.
How To Improve Your DIY Website for Conversions
In this episode of the Copy And Podcast, Sam tells a story of helping a friend improve her website (not just the copy!). She explains why your DIY website might be costing you bookings without you knowing it. Learn the Squarespace SEO fixes and copy changes that make a local business easy to find and easy to book.
Improve Your Membership Retention With These Copy Improvements
In this episode of the Copy And Podcast, Sam explains how client retention is the sales strategy most copywriters overlook. Here's how to use copy to keep clients longer across memberships, products, and done-for-you services.