Thank You Page Copy: Funnels 101
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Your Thank You Page Isn’t Polite. It’s Powerful.
Today we’re continuing Funnels 101, and I want to talk about one of the most overlooked pieces of copy in your entire business.
View other Funnels 101 posts here:
Your thank you page.
I know, it doesn’t feel like real copy because it’s not a sales page, and honestly, because you’ve probably written one and made it your standard thank you page for every offer.
But if you think your thank you page isn’t doing anything, you’re leaving opportunity on the table… and probably money too.
A thank you page shows up at a moment when trust is at its highest – when someone just opted in or bought and put their faith in you to solve their problem!
So let’s maximize on this trust.
Why the Thank You Page Deserves More Attention
A thank you page is what someone sees immediately after they take action. If your is a simple confirmation message, you’re off to a great start, but let’s make it even better.
I see thank you pages as a transition point. And transitions are where relationships are built or dropped.
Gratitude is one of the most powerful psychological tools we have. When you use this page intentionally, you’re not just being polite. You’re reinforcing trust and guiding momentum.
One of my favorite ways to use thank you pages is to give people a sense of forward motion by creating an inevitability.
Instead of “Thanks, check your inbox,” I like to give one or two simple next steps.
It often looks like this:
“Thanks for downloading the thing!
You’re already on your way to [transformation]. If you want to [do the transformation even better], you have two things to do:
1. Check your email. Your download is waiting for you there.
2. Do the second thing. It’ll help you have even more of a transformation!”
The goal here is to keep the energy moving and to create an inevitability: make it so easy for someone to take the next step to work with you.
The second thing could be:
A tripwire
A survey
Following you on social media
Joining your community
Replying to your email
Any action you want them to take to get them closer to working with you!
When you opt in to any of my freebies, you can
Opportunity 1: Learn More About the People Raising Their Hands
Your thank you page is also an opportunity to learn more about your audience.
Instead of guessing where someone is or what they want, you can ask NOW, while they’re engaged in your brand.
People answer market research questions, and when they do, they hand you the exact language you should be using everywhere else.
→Remember, we want to be using client voice whenever possible!
There’s also a practical benefit. When people engage and reply, your emails perform better - so it’s a win-win!
Opportunity 2: Tripwires That Sell
Ride the momentum whenever possible, dear reader!
Your people just downloaded or purchased something because it is going to solve a distinct problem for them. If you are not positioning an offer that solves their next problem, you are passing up the opportunity to position yourself as the authority in their world.
Add an order bump or tripwire to this page and get some of your highest conversion rates of anywhere on your website.
Stay tuned for a blog post dedicated to the checkout page next!
Connect with me here:
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See my services → sales pages, emails, websites, and more.
Opt-In Copy Bot → Write high-converting opt-in pages in minutes
Watch episodes with subtitles on my YouTube
Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
