7 Places to Add Promotions Your Copywriter Would Never Let You Miss
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If you've ever sent a hundred emails and made zero sales, this is the episode for you.
Not because you need a better funnel (maybe you do, but that's not what we're talking about today). The issue is simpler: there are places on your website and emails where people can find you, read your copy, and buy from you… yet most people aren’t using this real estate to sell.
You gotta use that real estate, babe!
Here are seven spots where you can add copy that sells to assets that you already have.
1. Your Email Signatures (Both of Them)
Most people's email signatures have their name and maybe a phone number. That's a missed opportunity.
I have two layers of signature strategy working for me at all times.
The first is my professional Gmail signature
This signature goes out on every single email I send 1:1 from my inbox. It may be to a client, a contractor, or my accountant. That signature has my website, my email address, and something I'm currently promoting. At various points, it's pointed to my signature program, a secret email discount, or my podcast.
The conversions from here are more subtle, and I usually use it to drive traffic to free things that keep people in my sphere.
The second is what's sometimes called a "super signature" or a four-by-four footer
This signature is a set of four small boxes that live at the bottom of every promotional email I send through ActiveCampaign. Each box can highlight an affiliate offer, an upcoming event, a current promotion, or just a personality detail that gets people clicking and replying. (Lately I've been sharing what I'm reading. Y'ALL, it gets so many replies.)
The conversions I get from here are usually for affiliates or my low-ticket offers.
2. Your Website's Announcement Bar
That skinny bar at the very top of your website? It's prime real estate most people leave blank outside of a launch.
During open cart, use it to drive traffic straight to your sales page.
Outside of a launch, use it to grow your list. Put your best freebie there and keep it visible. Someone who lands on your about page from a Google search shouldn't have to hunt for a way to stay in your world, so make it obvious.
3. Your Website Popup
Yes, I know. Popups. Before you skip this one — they're the easiest thing to exit out of. People who don't want it will click away. People who do want it will click through.
My popup sends people to my podcast page on my own website. This is important for SEO and for keeping people in your ecosystem. You can also use a popup to deliver a freebie, highlight a promotion, or catch exit intent with a discount.
Whatever you do, keep people on your website or send them to a page that's yours, not a 3rd party website.
4. Your Website Footer
Most footers have the minimum: a privacy policy and a copyright line. Yours should also have a way to keep people engaged in your world. This might be:
A freebie opt-in
A way to book a call
A link to your most important offer
Capture the people who scroll all the way to the bottom. Those people are interested in you, boo!
5. Your Post-Sale Email Sequence
People who buy from you once are 70% more likely to buy from you again. Your post-sale email sequence is one of the highest-converting touchpoints you have, and most people use it to say "thanks for your purchase, here's your login."
That's great! But add one more thing: another opportunity to buy from you!
A few ideas for this sequence (or inside of your offer!) include:
If you sold a course, mention the community upgrade.
If you sold a low-ticket product, point them to the thing that pairs with it.
If you do done-for-you services, schedule an automated six-month check-in that looks like a personal email and functions as a soft sales call.
You're already in their inbox at a moment of peak trust so use it!
6. Your Freebie
Most freebies pitch at the end… which they should! If your reader makes it to the end.
By the time your reader gets to the bottom of your download or end of your video, they’ve gotten what they need from you and likely checked out.
My suggestion is to flip the script: After your title page and table of contents, introduce yourself and then tell them what the next step is before you give them the thing. Put a button right at the beginning of your deliverable and give them the chance to buy or book.
People who make it to the end were already sold; the people you're losing are the ones who never got that far.
7. Videos You're Already Sending
If you're using video in your sales emails, I recommend not embedding the videos directly into your emails.
Instead, send them to a dedicated page on your website with the video embedded on it, or to a part of your sales page with the video embedded. That page should have a buy button above the video, below the video, or as an overlay on the video itself if your platform supports it.
If you're using Loom for your videos and are not embedding them, comment on the video with a link to purchase from you. If you're sending to YouTube, add a card or a pinned link.
People are most likely to buy while they're watching. Make sure there's somewhere for them to click.
The Takeaway
You need the copy you have to work harder for you.My suggestion is to choose two of the above suggestions and implement them this week. Set up your Gmail signature with links to opt-in or buy. Add a form to your website footer. Look at what your post-sale sequence is doing. These small copy decisions will work for you in the background.
Want someone to write all of this for you? That's what I do! Reach out at https://www.nomadcopyagency.com/contact and let's talk.
See my services → sales pages, emails, websites, and more.
Get on my calendar → if you’d like me to write your sales copy for you!
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Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.
