Not sure what kind of copywriter your business needs? Samantha breaks down every type of copywriter, from direct response to brand to email to UX, so you know exactly who to hire (and when) instead of guessing your way through a Google search or a Facebook group post.

In this episode of the Copy And Podcast, Sam investigates popular copywriting myths about button shape, email subject lines, and sales page headlines. She pulls data from Flodesk, audience A/B tests, and her own client work to show what converts and what's just internet noise, then shares the free tools she uses to test her own results.

In this episode of the Copy And Podcast, Samantha breaks down ten AI copywriting tells hurting your sales copy, from em dash overuse to passive voice, and shows the exact fix for each. Learn how to spot AI writing mistakes in your own copy and edit AI generated copy so it sounds like you and converts better.

In this episode of the Copy And Podcast, Sam explains how a waitlist strategy can turn a launch into a success before the cart even opens. Using a client example, she covers the four types of waitlists, how to nurture them, and the exact timeline that turns a cold list into a room full of ready-to-buy leads.

In this episode of the Copy And Podcast, Sam breaks down how to run a flash sale without slashing your prices. She covers the goals a flash sale can serve, five formats that skip the discount, and three ways to pull a flash sale offer straight out of your existing service suite before fall launch season starts.