In this episode of the Copy And Podcast, Sam unpacks four marketing lessons from her college degree that fall apart for small business owners: long launch windows, formal market research, separate marketing and sales teams, and feedback loops. She shows what works when you are running a lean, one-person operation in 2026.

In this episode of the Copy And Podcast, Sam breaks down why her flash sale workshop, backed by strong messaging and clear audience demand, only sold five spots against a goal of twenty. She digs into the launch timing strategy lessons this taught her about running promotions around traditionally busy times, and how to turn a slow promotion into usable data.