Copy Vs. Content: Which is which, and who to hire
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Most business owners can write. Their teams can write. Some of my clients are even published authors. HOWEVER. Writing words on a page is not the same thing as writing words that sell. That’s where copy comes in.
In this episode of Copy And, I break down the real difference between content and copy, and why you need BOTH working together to grow your business.
Copy and Content are the same – right?
Not really. Sure, they have a lot of similarities, but copy is what sells.
Here’s how I separate the two:
In other words:
Copy is clickable and inspires action
Content is searchable and builds visibility
Copy is designed to convert
Content often sets the stage for that conversion
Content is often blog posts, captions, podcast show notes, freebies, and more
Copy is typically web and sales pages, emails, opt-in pages, and more
Hire a content writer if you want better SEO and to offload the task of writing captions
Hire a copy writer if you want sales
What to look for when hiring a sales copywriter:
When hiring a copywriter, experience matters most. I recommend asking business owners you admire who wrote their copy (especially if it’s a style you like for yourself!), and getting referrals first.
Then, talk to your copywriter before you hire them! I’ve been asked to do way too many ‘clean up jobs’ of other copywriters’ work – not because the work isn’t good, but because the client didn’t fully understand the process of working with a copywriter, then was left hanging without the deliverables they expected.
At minimum, I’d ask your potential copywriter:
What do you know about sales psychology?
Here is an example of work that I like – is this what you do?
If I get work back from you and don’t love it, what is your policy on revisions?
What are typical timelines I can expect?
And hey – you might be ready to hire a copywriter now!
You can always get on my calendar here to discuss your upcoming projects.
If it’s time sensitive and you simply need to start bringing in leads, check out the resources below.
And remember:
At the end of the day, content may bring people in—but copy is what sells.
👉 Next up: Copy and Sales Psychology Basics—so you can start applying the principles behind why people buy.
Resources mentioned in this episode:
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To view this episode with subtitles, visit my YouTube channel here
