How to Hire a Copywriter, and Why A VIP Day Might Be Your Best Move
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Let me start with a confession:
Summer camp was my number-one sales lead last summer.
I’m not kidding. All summer, busy business owners were DMing me and saying, “Sam, I genuinely thought I’d be able to write my sales page between drop-off and pick-up… but I’m realizing that dedicating two days of my week to transport is leaving me less time, not more.”
I see this pattern all year long, though.
Entrepreneurs do a lot of stuff. Between life stuff (camp pickups, holiday planning, etc) or work stuff (launch prep, admin, scheduling, and showing up for meetings) – a lot of it is non-negotiable.
Which means that those every-so-often extra tasks like ‘write a sales page’ seem like mountains to climb rather than molehills to be conquered.
If this is you, welcome. You’re in excellent company.
Which makes this the perfect moment to talk about how to hire a copywriter, when to hire a copywriter, and how to work with one without losing your mind (or your message).
Let’s jump in ✈️
NOTE: You can listen to my thoughts on this in podcast form. Listen here, or keep scrolling to read the full post.
Consume this blog post in podcast form here:
Hiring a Copywriter Is SMART
Most of my clients are excellent writers. They’re the type who wrote papers in college that made their professors say things like “have you considered grad school?”
But sales writing is its own beast.
You can absolutely be a strong writer and still hate writing copy for your own business. You’re too close to it. You overthink everything. You write the same sentence twelve times. You spiral. You delete. Then you give up and go reorganize your pantry.
Hiring a copywriter solves two problems:
A time gap — You physically cannot write everything yourself right now, or as quickly as a copywriter can.
A skills gap — You know how to write, but not how to sell.
Both are valid, and both can be fixed by hiring a copywriter.
How I Work as a Copywriter (AKA: Your Options)
There are three main ways people work with me, and each one fills a different need:
1. Copy On Demand (Membership)
This is for the entrepreneurs who want to write their own copy but want accountability, feedback, and someone in their corner making sure their messaging actually converts.
You bring the drafts and ideas, I bring the strategy. You get weekly feedback that helps you build better writing habits over a full year.
It’s not done-for-you and not quite done-with-you. It’s more like “you write, I help you write smarter.”
If you’ve been nodding along to this podcast for months thinking “I should really do what Sam says”, but haven’t implemented it yet, this is for you.
Opens 2x/year
2. VIP Days
VIP Days are my personal Olympics. Here’s how they work:
You give me:
your ideas
your existing assets
your client voice
your testimonials
and whatever half-finished Google Doc you’ve been avoiding
We do a kickoff call a few days before the VIP day. I’ll clarify the information you’ve already given me, and you’ll have 1-2 days to get me any final documents. Then, on the day of your VIP day, I spend six to seven straight hours writing like my life (or your business!) depends on it.
In one day I’ve written assets like:
full sales pages
entire launch email sequences
four-page websites
complete sales funnels
It depends on what you need. If it’s copy, I can write it. And yes, I can take what you already have and make it convert better.
3. Full Projects
When you need more than what fits in a day, we go project-based.
Think: a whole launch arc delivered in stages. Sales page first, emails next, ads and opt-ins last.
It’s structured, strategic, and perfect if you want each part of your funnel feeding the next.
How to Actually Choose the Right Copywriter
Your business is precious, so hiring the right copywriter is your first step to getting great copy.
Here’s what to look for:
1. Style Fit
If you hire Andy Warhol expecting Monet, you’re getting a soup can, not lily pads.
What I mean by that is: You need to know that the artist can match your vibe/brand.
Follow your potential copywriter on Instagram. Read their emails. Evaluate their portfolio. Make sure you like how they talk.
2. Experience
Someone who’s never written ads before probably shouldn’t learn on your ad budget.
If you’re in a technical, heavily regulated, or professional industry, make sure they understand how to talk about what you do.
My favorite way to do this? Ask someone who’s copy you love who they hired.
My second favorite way? Ask the copywriter for examples of their work.
3. Process
Every writer works differently. Ask questions. Get clarity. Make sure you won’t be left in deliverable limbo, and that the copywriter can deliver on your timeline.
“Why Would I Hire You When I Could Use AI?”
Ah yes. The question of the year.
Short answer: AI is incredible… at outlining, auditing, and helping you think.
AI is not incredible at:
sounding like a human
understanding your clients
avoiding cringe, sales-bro phrasing
writing without accidentally negating itself (the “no fluff, no overwhelm, no stress” problem)
These are things that HUMANS do. Real copywriters.
Could you train AI to write like you?
Absolutely.
But to train it, you need to understand sales psychology. And if you understood sales psychology deeply, you’d probably be writing your own copy. 🙃
Use AI. Have fun. But don’t bet your launch on it.
When You’re Ready to Hire a Copywriter
If you’re hitting publish and nothing’s selling…
Or you’re staring at a blank doc thinking “I could build an entire tiny house faster than I can write this sales page,”..
OR you genuinely want messaging that sounds like you but sells better…
That’s when you bring someone like me in.
You can slide into my DMs on Instagram (@nomad.copy) or LinkedIn (Samantha Burmeister), or grab the interest form in the show notes if you like things a little more official.
Need help defining the transformation you provide?
Want to Work Together?
If you’ve got a killer offer and no time (or desire) to write about it, I’ve got you. I live for turning “I think this is what I do…” into “holy sh*t, people are finally buying.”
You can:
Reach out on Instagram: @nomad.copy
Connect with me on LinkedIn: Samantha Burmeister
You don’t have to want to travel full-time like me to be a great client. I just ask that you come with an open mind about what it means to connect with your clients, and be well-prepared for the attention your sales pages are about to receive!
Reach out any time!
-Sam
Helpful Resources:
Get on my calendar - if you’d like me to write your sales pages for you!
Connect with me here:
To view this episode with subtitles, visit my YouTube channel here
